Dry January Campaign
As Creative Director, I led the design and implementation of Shatterproof's Dry January campaign, a digital initiative encouraging individuals to explore sobriety and challenge alcohol-related stigma. The campaign featured a user-friendly landing page offering resources like mocktail recipes, wellness guides, and personal stories to support participants in their month-long journey. This approach not only promoted healthier lifestyles but also expanded Shatterproof's outreach by engaging a broader audience in conversations about addiction and recovery.
