Shatterproof: Addiction Stigma Campaign
The goal of this campaign was to myth-bust the concept of addiction being a choice. So many individuals aren't aware of the dangerous rhetoric that can be spread through this talking point, so my main goal was to construct something that is in your face, bold, and to the point. This ad ran for multiple weeks in the heart of NYC, being seen by thousands, and driving traffic to Shatterproof's Treatment Atlas site.
